Jeanette Johnson / Portfolio

 

Wall Crawl

(2019-2024)

click to watch

WATCH: Wall Crawl & AdventHealth Partnership
READ: Wall Crawl & Orlando City Soccer Partnership
READ: Behind-the-scenes of making our walls

Responsible for:

  • creating a consistent brand identity across website, social, print materials, and in-studio

  • managing social media channels, influencer and media relations

  • negotiating and securing corporate partnerships with AdventHealth, Orlando Museum of Art, Orlando City Soccer and more

  • conceptualizing and creating 30+ backdrops/sets per year

  • hiring and managing a creative team

  • overseeing completion of backdrops from start to finish including tracking budgets, purchasing supplies, communicating vision, and managing installation on-site within very tight deadlines

J’s Everyday Fashion

 
 

(2010-2020)

READ: Fashionable & Festive with Nordstrom [Social post]
READ: Lord & Taylor Premium Brands at Walmart [Social post]
READ: Living Your Best Shoe Life with Koolabura [Social post]
READ: Bring on Spring with CeCe at Macy’s [Social post]
READ: Style & Value For All with JCPenney [Social post]
WATCH: Walmart Commercial
WATCH: Tropical Outfit Inspiration: Cancun

Responsible for:

  • building and nurturing longterm relationships with brands including Macy’s, Nordstrom, Ross, Walmart, Mud Pie and many more

  • creating compelling visual stories that resonated with audiences, exceeded brand expectations, and were successful in generating sales

  • producing 100+ photo shoots per year, managing an annual editorial calendar, scouting photo locations, selecting and styling outfits, communicating vision to photographers

Freelance Photo Shoot Producer

Responsible for:

  • creating visuals that effectively tell a compelling brand and product story

  • conceptualizing a creative strategy based on the client’s brand objectives and marketing goals, then bringing the vision to life

  • hiring models and photographers, scouting photo locations, creating a shot list, communicating vision and goals to models and photographers, styling and accessorizing models, monitoring photo shoot progress and delivering final images

Travel / Hospitality examples